Vol. 7, Issue 1, Part D (2025)

This study explores the framing strategies used in news discourse by Western and Eastern media outlets, focusing on how narratives shape public perception and influence socio-political attitudes. Media framing plays a crucial role in constructing reality, as it selectively emphasizes certain aspects of events while omitting or downplaying others. By analyzing news coverage of major global events, this research examines linguistic and structural patterns that reflect ideological biases, cultural contexts, and journalistic norms in different media systems. The study employs a comparative discourse analysis approach, investigating news articles from prominent Western and Eastern news agencies. It examines key framing devices, such as word choice, thematic emphasis, and source attribution, to identify similarities and differences in how news is constructed. Findings indicate that Western media often frame events through individualistic and conflict-oriented lenses, emphasizing freedom, democracy, and human rights. In contrast, Eastern media tend to adopt collectivist perspectives, prioritizing stability, national unity, and state-driven narratives. These framing differences shape audience perceptions, reinforcing cultural and ideological divides. The study highlights the implications of media framing on international relations, public opinion, and policy-making. It underscores the need for media literacy and critical engagement with news sources to navigate biased representations. By offering insights into the dynamics of news discourse, this research contributes to the broader discussion on media influence, power structures, and the role of journalism in shaping global narratives.