Social reality is the world of everyday life of man and society in social space and social time. Conceptual meanings define the social coordinates of society and human activity in society. The formation of social reality takes place through social samples based on values. The problem of realization of social samples is their value cultural and rational harmonization in terms of feelings, desires, thoughts, intentions, aspirations, actions of interacting subjects. The social model cannot accommodate the diversity of human qualities of interacting subjects. Interacting subjects produce model social samples according to cultural and rational values. The whole sum of model models of interaction creates a social structure of social reality.